Monthly Archives: November 2009

Direct Mail Marketing Strategies (2 of 5)

I don’t care how clever you think you are there is no intelligent way to send 1 broad message to appeal to everyone in your database marketing equally. Sure, people have been broadcasting single messages through all forms of media … Continue reading

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Direct Mail Marketing Strategies (1 of 5)

When you have been in direct mail for 20 years you get to see a lot of direct marketing success and failure.  Both are valuable lessons! Avoiding the common mistakes is often still considered a great success.  Unfortunately that is … Continue reading

Posted in Casino Direct Marketing, Casino Marketing, Direct Mail Services, Direct Mailing | Tagged , , , , , , , , | Leave a comment