Monthly Archives: November 2011

Modern Database Marketing with Direct Mail Personalization

Modern Database Marketing with Direct Mail Personalization In the database marketing industry, we always throw around the word “personalization” as if everyone already understands what we mean.  It really is a generic term.  Are you telling personal secrets? Are you … Continue reading

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Database Marketing Tips, National Change of Address

Database Marketing Tips:  NCOA your data! Building a clean and efficient database is the keystone to your direct mailing projects. Without such you may subject yourself to such “side effects” of higher postage rates, returned mail, low response and turnouts, … Continue reading

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Global Cash and Casino Share Intelligence™

Every day GCA, (Global Cash Access) is creating new innovations and concepts that lead to enhanced customer service and more robust profitability for it’s clients. This is the core value that provides the foundation for GCA’s boldest thinking. They focus … Continue reading

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CSG Direct Mail and the Postal Customer Council

The Postal Customer Council® (PCC®) program is a valuable resource for business mailers, large and small. Local PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and … Continue reading

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CSG Direct Mail is proud member of the Better Business Bureau

You cannot be a trusted Direct Mailing and Variable Data Printer if you are not A+ rated by the Better Business Bureau The vision of the better business bureau is to promote an ethical marketplace where buyers and sellers can … Continue reading

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