Monthly Archives: December 2011

30% Better Results Fast | Direct Mail Marketing Strategy

What’s Better:  saving 30% on your marketing costs OR getting 30% better results? In the Casino Direct Marketing world the answer is always mathematically about getting the 30% better results.  30% better results means more guests in your hotel and … Continue reading

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New Postage Rates January 2012

New Postage Rates effective January 22, 2012 We updated our systems for the new postage rates effective January 22, 2012. New Postage Rates 2012 We noticed that most of the non-profit rates went down in this cycle and the common … Continue reading

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GREAT MAILING LISTS: The Good, the Bad, and The Ugly

There are 3 types of mailing lists:  Consumer, Business, and Specialty. Consumer Mailing List: People at home This is the most accurate lists available due to electronic payments, website purchasing, magazines and more. Occupation codes can be obtained to find … Continue reading

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I’m a Digital Variable Data Printing Press Operator and Technician

The people that ask what I do for a living are frequently taken aback by my initial, truncated answer. I’m a Digital Press/Machine Operator and Technician for a company called CSG Direct Inc. Such conversations tend to go one of … Continue reading

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Data Tips: Deduping and Suppressing

Cleaning a database of dedupes is one of the simplest ways to maximize its efficiency for your data marketing needs. This includes many small steps, but two are imperative when mailing to your customers. The first is deduping. Deduping is … Continue reading

Posted in Casino Direct Marketing, Casino Marketing, Database Marketing, Direct Mail Services | Tagged , , , , , , , , , | 3 Comments