Monthly Archives: May 2012

Quality Control, Your life depends on it!

Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when … Continue reading

Posted in Direct Mailing, Variable Data Printing | Tagged , , | 2 Comments

Attention Marketers: Facebook is Not Your Friend

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing, Database Marketing | Tagged , , , | 4 Comments

Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of … Continue reading

Posted in Direct Mail Services, Direct Mailing, Variable Data Printing | Tagged , , , | 3 Comments

2012 Casino Marketing Conference Returns to Paris Las Vegas

July 24-26, 2012! Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue … Continue reading

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