Author Archives: mailman

Las Vegas Casino Marketing Conference Update

As we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the … Continue reading

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Making USPS Every Door Direct Mail (EDDM) work for you

Guest Post from Pam Bush from CSG Direct Mail. Pam has been certified by the USPS for mailpiece quality control and she is our in-house Every Door Direct Mail EDDM expert. How we can make USPS Every Door Direct Mail … Continue reading

Posted in Casino Direct Mail, Casino Marketing, Direct Mail Services, Direct Mailing | Tagged , , , , | 1 Comment

Compete with igaming, bring on the nerds

To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always … Continue reading

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Average Casino Database is only 76.5% deliverable

On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and save you some money … Continue reading

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Quality Control, Your life depends on it!

Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when … Continue reading

Posted in Direct Mailing, Variable Data Printing | Tagged , , | 2 Comments

Attention Marketers: Facebook is Not Your Friend

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing, Database Marketing | Tagged , , , | 4 Comments

Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of … Continue reading

Posted in Direct Mail Services, Direct Mailing, Variable Data Printing | Tagged , , , | 3 Comments

2012 Casino Marketing Conference Returns to Paris Las Vegas

July 24-26, 2012! Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue … Continue reading

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the 21st Century Postal Service Act of 2012

The US Senate voted 62-37 yesterday to pass S. 1789 (as amended), the 21st Century Postal Service Act of 2012, as amended. Sixty votes were needed to pass the bill. About S. 1789 S. 1789, as amended, works to refund … Continue reading

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Casino Direct Mail Romero Awards Deadline April 30th

Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching. From our friend Dennis Conrad… There is only ONE competition in the gaming … Continue reading

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