Casino Marketing and Casino Direct Mail Experience

Posted on | comment | Our Direct Mail Maps blog is based on our database driven variable direct mail maps where every mailer has a different map and driving directions


Wouldn’t it be nice if your vendor knew your lingo, knew your challenges and also knew ways to increase your response or tweak a promotion? If you were to choose between two mailshops you would lean toward the one who could do that more, wouldn’t you?

Several of us have worked in casinos – primarily in the database marketing and players club positions. We also have a large team of ex-marketing directors out in the field promoting our services in their consulting packages.  Birds of a feather, we are.

We believe anyone who takes their career seriously will find a way to get certified in their field.

CSG Direct has one of the largest USPS certified staffs in the country [link], let alone the gaming industry.

Our 23 Mailpiece Quality Control certified employees work on every aspect of your job. They are your service reps, they run the folders, they run the presses, they work in our quality control department. We have MQC certified employees in every aspect of your job’s processing. That is why we have the highest accuracy record of any mailshop we know.

Spend one day observing your local mail receiving dock at any post office and you will see jobs coming off of mailshop trucks and then going back on.  That’s the dirty little secret of the average mailing.  Many times it is delayed because it was rejected by the post office.

You would cringe to know how they “fix” the project after that.  You deserve highly trained people in every aspect of your mailing, not temps, not seasonal help!  You deserve career professionals certified by the USPS itself. That is what you get from CSG Direct, Inc.

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