Category Archives: Casino Direct Mail

The Raving Marketing Team at G2E

At G2E in Las Vegas Raving consulting made a video with our very own Tami Jones.

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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Marketing Parcels Build Customer Loyalty

In this article we talk about how Marketing Parcels increase customer loyalty. I went to my mailbox today as part of my regular check for bills, offers and coupons.  Normally I expect a stack of envelopes, postcards and newspaper coupons … Continue reading

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Making USPS Every Door Direct Mail (EDDM) work for you

Guest Post from Pam Bush from CSG Direct Mail. Pam has been certified by the USPS for mailpiece quality control and she is our in-house Every Door Direct Mail EDDM expert. How we can make USPS Every Door Direct Mail … Continue reading

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Compete with igaming, bring on the nerds

To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always … Continue reading

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Average Casino Database is only 76.5% deliverable

On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and save you some money … Continue reading

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Attention Marketers: Facebook is Not Your Friend

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content … Continue reading

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2012 Casino Marketing Conference Returns to Paris Las Vegas

July 24-26, 2012! Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue … Continue reading

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the 21st Century Postal Service Act of 2012

The US Senate voted 62-37 yesterday to pass S. 1789 (as amended), the 21st Century Postal Service Act of 2012, as amended. Sixty votes were needed to pass the bill. About S. 1789 S. 1789, as amended, works to refund … Continue reading

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Casino Direct Mail Romero Awards Deadline April 30th

Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching. From our friend Dennis Conrad… There is only ONE competition in the gaming … Continue reading

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