Category Archives: Variable Data Printing

Add Drive Time Distance to your Customer Database

segment your customers based on distance or Drive Time to you business, Add Longitute Latitude Distance and Drive Time calculations to your database in bulk Continue reading

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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Quality Control, Your life depends on it!

Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when … Continue reading

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Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of … Continue reading

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FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart. … Continue reading

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Personalized Digital Variable Book Printing

We’re printing our first digital booklets! Digital variable data printing at CSG Direct Mail has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the … Continue reading

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9 Digital Presses and Personalized Digital Books

Well the final 3 new digital presses are almost completely installed.  Special thanks goes out to our electrical teams and contractors for the building modifications and the massive grid of wires, power and network cabling. We have been waiting with … Continue reading

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Using Direct Mail Maps for Personalized Mailings

So you want variable maps on your mailers to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work! DESIGN AND SPECS Your first step is deciding exactly what you … Continue reading

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Variable Direct Mail Printing

Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and … Continue reading

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Digital Presses are Coming – Part 2

The saga continues at CSG Direct Mail as we have unwrapped our new digital presses and started preliminary configuration of all the components. The shipping materials are removed, all the sections mate correctly, and monitors and internal components have been … Continue reading

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