Continued from Las Vegas Direct Mail Plant QA1…
The strategic opening of our Las Vegas Direct Mail Service Center questions and answers. If you have further questions please ask them below.
Q1 ) Is Las Vegas a better Direct Mail Distribution Location?
A1 ) No, But our Southern customers need better distribution too.
As far as the West Coast goes the Reno-Tahoe is far better for distribution and timing due to its proximity to major highways, the Bay Area ship yards and more.
If you have ever been to Las Vegas you are not directly on the major highway system. Until recently you had to wind through Hoover Dam or drive through Laughlin to get to Major highways heading East.
As we demonstrated in Las Vegas Direct Mail Plant QA1, we get 2 day delivery in the LA Area (and Texas) from Reno Tahoe so a Las Vegas Plant does not offer that advantage. If you wanted a better distribution point for the South I would choose Arizona since it has direct access to Interstate 10 and 40 which are the main veins of the southern distribution routes. We will have closer access to those highways now too.
In Reno-Tahoe Interstate 80 (that crosses the entire country) goes right through Reno. Additionally the San Francisco ship yards are directly off I-80 too. Reno-Tahoe is where so many large distribution plants choose to call home like Amazon, Microsoft, Barnes and Noble, Netflix, Wal Mart and so many more.
Having 2 distribution points in the West does mean we bring greater delivery strength all over the country to our customers in the Southern parts of the USA. Las Vegas, So-Cal, Arizona customers for example will have quicker delivery to the rest of the Western States when we load balance between our 2 direct mail plants.
We have a lot of customers in the South and a strong demand for our services there. With the Las Vegas direct mail plant we will be stronger in the South and be able to work closer with our Southern customers. Better customer service reach is the bigger advantage to the Las Vegas Direct Mail Plant over distribution concerns.
We are a SERVICE company and we know we can provide the heart and soul of direct mail to our clients better in the South if we are physically closer to them.