Digital Printing Can Be Green!

The call to be “green” is evident everywhere in our society. It is a great thing to be good stewards of the beautiful blue marble on which we live. At CSG Direct, we are always looking for new ways to enhance our green initiates. This can be a challenge in the direct mail and digital print industry, as we generate tons of paper and parts waste during our processes. It takes a bit of effort, research, and reaching out to partners to get it going, but it is easy to maintain and enhance once it is incorporated into a company’s processes.
And in some instances, it gives the company a chance to recoup a bit of the operating expenses.

Digital printers and presses have become much more environmentally friendly over the past few years. Most large printer manufacturers have green initiative programs for recycling parts and used consumables, which one can participate in for little or no cost. These printers are more energy efficient and are EnergySTAR® compliant which is always nice for a company’s energy costs. Toner technology has made huge progress with biodegradable toners that don’t require fusing oil, smaller particles that require less toner to be applied to the sheet and is easier for the printers internal parts which means less replacement and manufacturing of parts.

Recycling of paper, cardboard and plastic is huge in the print industry. In the printing process we receive paper wrapped in paper, plastic, or cardboard boxes. We cut paper to put into our machines to imprint and then trim it creating tons of paper waste. That’s a lot of material that would go to a landfill. Better to partner with a local company that recycles. They will usually provide large containers for recycling different materials and will pick them up when full.

Toner and ink cartridges are a huge cost for any printer and create a huge waste. There are many companies that will buy back various empty cartridges, pay for the shipping and send your company a nice check in the process. One just needs to set up a program to place the empty cartridges somewhere (usually on a pallet so it is ready to be shipped), and wait until you have a large quantity. Then, contact the company, get shipping labels, wrap the pallets, ship them and wait for the check. It’s a beautiful thing!

Recycling used printer parts is becoming more readily available and printer manufacturers are enhancing their recycling programs. Many new parts will come with return shipping labels to send back the old part with. Just replace the part, put it in the box and call for pickup. Again you are reducing waste at no cost to the company. In addition, one can purchase re-manufactured parts that are close to OEM parts at about 60 to 70% of the cost. You just return the used part to the company where you purchased the part. One usually has to pay shipping for this, but it is easily offset by the cost savings of the initial purchase.

There are many benefits to having a green program for your company. It is fairly easy to implement into your process and enhances over time. It will reduce environmental burdens, be attractive for potential customers, can be cost effective, and provide revenues back to your company. It’s a real win-win for all involved. And who doesn’t like that!

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4 Responses to Digital Printing Can Be Green!

  1. mailman says:

    I think in the big picture offset printing is not as green as digital. With digital printing you don’t overprint and their is so little spoilage as you print exactly one piece for everybody you are mailing too.

    Offset printing produces large amounts of overage that needs to be recycled.

  2. 67ralleysport says:

    Not only is digital print an environmentally green way to go, but it also provides the ability to personalize your message towards the consumer. Personalized mail pieces drive higher response rates which in turn bring more green to the bottom line.

  3. staygreen12 says:

    I think it’s awesome that people are thinking “Green” in more ways than just one. It’s better that the large amount of paper that could potentially be wasted is getting reused and not just sent to a landfill, and that they are trying to recycle as many of the parts to the machines that they can.

  4. Doug says:

    Glad to see a company like CSG approach to going green not only encompassing paper recycling but looking toward other avenues of decreasing the carbon footprint.

    Looks like the digital print world should take a BOW!!

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