Raving’s 14th Indian Gaming National Marketing Conference Day 2

Raving's Guest SpeakerTuesday January 31st, our second day at the Raving’s 14th Indian Gaming National Marketing Conference

Today was my first workshop for the week.  As a group we brainstormed for ways to leverage our current available data and create images and themes for our mailers. When doing this you have to think beyond a single mail piece and visualize personalized mailers for each customer to create a unique experience.

Raving's Guest Speaker That’s not a new idea, but we are working on how to make big variables easy to implement so we can get better results fast.

Lots of great ideas were shared but I’m not here to dictate that to the blog. I just want to share the fun we’re having and the great stuff everyone is learning.  Here’s a picture taken while I was setting up before the workshop.

 

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