Tag Archives: direct mail marketing

How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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Marketing Parcels Build Customer Loyalty

In this article we talk about how Marketing Parcels increase customer loyalty. I went to my mailbox today as part of my regular check for bills, offers and coupons.  Normally I expect a stack of envelopes, postcards and newspaper coupons … Continue reading

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Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I … Continue reading

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Mobile Commerce and Personalization Promotion Update

Additional Information on the Mobile Commerce and Personalization Summer 2012 Promotion: A Notice of Price Adjustment was filed with the Postal Regulatory Commission (PRC) on February 21, 2012, and the promotion is still pending PRC approval. Building upon last summers … Continue reading

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Digital Presses are Coming – Part 2

The saga continues at CSG Direct Mail as we have unwrapped our new digital presses and started preliminary configuration of all the components. The shipping materials are removed, all the sections mate correctly, and monitors and internal components have been … Continue reading

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Mailpiece Design Part One: The Postcard

Designing postcards for your direct mail campaigns can be both fun and challenging. You have to walk a balancing line between using art to grab your prospect’s attention and the amount of text you include. Too much text and the … Continue reading

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Mail Shop, Print Shop

PRINT SHOP Printing is an art that goes back in some form to the beginning of man. It is an art form of ink, paper and design that come together to make a visual presentation.  The real art of print … Continue reading

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Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail … Continue reading

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Tracking Results

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only … Continue reading

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Variable Maps

Variable Maps for Personalized Direct Mail We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where … Continue reading

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